SEO for your small business
Your services, clearly represented on your website. On-site SEO keeps your pages, site structure and search targets aligned with the business you run today.
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Make your services easier to find
On-site SEO is included in Basic Management. The work starts with what you sell, where you sell it and the pages customers need to find both.
Building out pages for your services and the suburbs you actually serve is part of Basic Management. I work through them month by month, in priority order. The plan depends on your business, so I do not promise a fixed page count or completion date.
Your services and offers
The places you actually serve
The work you do
Work in your service area
A site Google can navigate
Your site structure mapped, with internal links and indexing checks so the pages you need can be found.
Pages with a clear search target
Service pages written and maintained around the search terms relevant to the work you sell.
Your search visibility monitored
Monitoring where your pages appear in Google search and identifying the pages that need attention.
Competitor context for your next move
Reviewing competitors' search presence to identify gaps and priorities for your own site.
What I usually find
- A footer listing suburbs, with no useful page about the work done there.
- Suburb pages with the same text and only the place name changed.
- A homepage title describing one service when the business sells four.
- Service pages that never say where the work is done.
What you sell, where you sell it
Your website needs to describe the work you do and the places you actually serve. Map both to your existing pages to see what is covered and what is missing.
What you sell
Start with the services your business actually offers.
Where you sell it
Identify the towns, suburbs or regions you actually serve.
The pages that connect them
Give each service a clear page. Add area pages where there is something locally true to say, with links back to the relevant services.
This is part of On-site SEO in Basic Management. Broader campaigns sit in SEO Growth.
Know what needs work each month
How it worksYour report shows which services need a page, which pages need attention and what work comes next.
Close the gaps in your website
I compare what you sell with the pages on your website. That gives you two practical lists.
- Sold, but no page: services you offer that do not have a page of their own.
- A page, but no sale: pages to improve, merge or remove.
Broader search work
SEO Growth is a separate module for broader keyword strategy, campaign content and off-site work. Explore its own service page to see where it fits.
Explore SEO Growth
