Google Ads management
I build and manage campaigns around the work you sell, review the searches your ads pay for and report on enquiries. Your Google Ads account stays in your name.
Request a free audit
Your campaigns, actively managed
Google Ads is a module alongside Basic Management. Your campaigns run in your own account, and advertising spend stays separate.
Campaigns built and managed
Campaign setup and ongoing management aligned with the services you sell and the goals you agree.
Tracking and conversion goals
Work to keep tracking and conversion goals working correctly, with known gaps stated in the reporting.
Keywords and budget reviewed
Monthly keyword maintenance and budget review, including the search terms bringing people to your ads.
Business goals kept in view
Monthly campaign work aligned with your business goals and discussed alongside the wider digital operation.
What I usually find
- A page opening counted as a conversion.
- Website forms that never reach Google Ads, so only phone calls get counted.
- Spend going to searches for work the business does not do.
- An account held in someone else's name.
Look beyond the advert
The campaign, the landing page and the enquiry record each tell part of the story. Reviewing them together gives the monthly discussion useful context.
Search term
Does the search describe a service you sell?
Landing page
Does the page match the offer in the advert?
Enquiry
Is the route to contact working, and what was recorded?
Your account stays in your name. Advertising spend remains separate from management.
See the work and the enquiries
How it worksYour monthly review brings together search terms, spend and enquiry reporting. The strategy conversation keeps goals and direction aligned.
The whole path matters
An advert leads to a page, and the page needs a working route to an enquiry. Your website and analytics remain part of the picture.
Analytics and Tracking in Basic Management checks enquiry counters against the business records available. Known gaps and unverified counts are stated.
A search term can describe a different service from the one your advert offers. That is a reason to examine the campaign, even when the advert receives clicks.
Your account and your ad spend
You pay Google directly for your ads. My management fee is separate. I don't take a cut of your spend, and my fee does not rise when your budget does.
