The process
A system does the heavy lifting. I answer for all of it.
Pleros runs on an engine I built - a structured team of agents doing the junior work, with one accountable person on top. Here is exactly what you are buying.
What you are buying
A full agency team, rebuilt as a system.
Pleros is a team of more than thirty specialised agents - the work a full-service agency spreads across its junior analysts, built as software instead of headcount. Through the month they review every piece of data the system collects, and what they find combines into one strategy that builds month on month:
- Agents watch your site's speed, uptime and health around the clock
- Others pull and read your analytics, Search Console and Google Business data every month
- Every finding is drafted, tested against your actual numbers, and checked before it reaches you
- What survives becomes the plan for the month - and every agent improves at its job over time
The senior layer
Experience sits on top.
The agents do the junior work; I do the senior work. My oversight, experience and knowledge base shape what they look for, how they judge it, and what good looks like - and those processes are developed and improved continuously, so the system runs a little sharper every month. Your report, your changes and your strategy call still come from me - one person, direct.
Paul Mullins Founder, Pleros
Where the value comes from
You pay for judgment, not hours.
The junior-analyst layer runs as software - it does not bill by the hour, take leave or miss a month. Senior attention goes where it earns money: priorities, decisions, and the work only a person should do. That is how one operator covers a whole digital operation at a small-business price.
The curve
A team that keeps getting better.
The system is built in-house and improves continuously - new checks, deeper analysis and better tooling roll into your coverage as they land. As AI capability improves, every agent in the assembly gets sharper, and everything I learn compounds into the processes. Your operation rides that curve, with one person accountable for all of it.
Common questions.
Straight answers, in plain language. The audit answers the rest.
We already have an SEO agency or someone managing ads. Does this still make sense?
Often, yes. Most owners in that position cannot tell whether what they are paying for is showing up in their numbers, because nobody has senior oversight of the whole picture. The audit answers that first, in plain language. What happens after it depends on what it finds.
Do you build websites?
Yes - from $499, on the modern stack, built to be run. See website builds.
What does the Digital Health Score measure?
It is a score out of 100 covering five areas: site speed and stability, technical SEO, trust and content quality signals, structured data, and local search presence. It is recalculated monthly so you can see the direction your site is moving, not just a snapshot.
What kind of implementation work is included each month?
It covers the full range of hands-on technical work. That includes CMS changes, tag and tracking setup (Google Tag Manager), hosting and security configuration, structured data, title tags, redirect rules, page speed work, and code-level fixes to your site's CSS, JavaScript and theme. For larger technical builds, we can work alongside your existing development team.
What access do you need to our accounts?
We request admin access to Google Analytics and Search Console - proper setup and fixes require it - and editor-level access to your CMS to action the monthly priorities. For channel work, access to the relevant platform only, for the scope you signed up for. Everything is granted from your own accounts to our named identity: you can see exactly what we have, and revoke it at any time.
What happens when something goes wrong, like site downtime, a traffic drop, or an ad disapproval?
The alert system picks it up first. You get a notification with context: what happened, when, what the likely cause is, and what we recommend. For site downtime we follow a set process. We diagnose, resolve what we can directly, escalate to your hosting provider if needed, and log the incident. You are never the last to know when something affects your site.
How long before I see results?
Month one is a baseline. We are establishing what normal looks like for your site. SEO results from content and optimisation start to compound from month two onward. Technical fixes often show faster. We track everything from day one so the 90-day review has real data behind it. We do not make promises about timelines. We show you what is moving and what is not.
Can I change the scope after I start?
Yes. Modules can be added or removed at any renewal point, and stepping down takes 30 days' notice. The system underneath keeps running either way, so a change of scope is an adjustment, not a rebuild.