Your Digital Operations Manager
Your whole digital operation, run as one. I look after your website, search presence, Google profile and analytics, with clear priorities for your business.
Request a free auditOne person across your digital operation
Basic Management brings the work together. You deal directly with me, with one view of what needs attention and what happens next.
Digital Strategy
A senior voice inside your operation
Digital Strategy recommends priorities. Business Automation handles the implementation of subscribed tools and builds automations where scoped.
Ads, Ecommerce and SEO Growth are separate modules. Website builds are a separate offer.
Website Health
Maintenance, uptime and the issues that need fixing.
Explore serviceOn-site SEO
Your pages, site structure and search targets.
Explore serviceLocal Presence
Your business profile and local presence.
Explore serviceAnalytics and Tracking
The activity recorded and what it represents.
Explore serviceAccounts in your name
Your accounts set up correctly in your name, with your web presence managed as one operation.
Your website and search presence
Website Health, On-site SEO and Local Presence working alongside Analytics and Tracking.
Digital Strategy
Digital Strategy connects the work to your business goals and scopes the tools and automations worth considering.
Someone to contact
Ring or email me. I reply within one business day. Your monthly strategy call gives you time to discuss the next priorities.
What I usually find
- Three or four tools measuring the same website, with no two numbers agreeing.
- Google Ads counting a page opening as an enquiry.
- A homepage naming one service and one suburb when the business does four things across ten suburbs.
- An old address on Google, or duplicate listings splitting the reviews.
- No clear record of what changed from one month to the next.
The parts belong together
A website change can affect search, tracking and the information on Google. Basic Management brings those disciplines into the same monthly conversation.
Keep it working
Website Health covers maintenance, uptime and the issues that need fixing.
Keep it findable
On-site SEO and Local Presence look after your website and local presence.
Understand the activity
Analytics and Tracking checks what the recorded activity actually represents.
Digital Strategy brings the findings back to your business priorities.
What you get every month
How it worksYour last month's performance and work report, the agreed management work completed, and a conversation about what comes next.
The report names the work worth doing next and anything waiting on an answer from you.

I'm Paul Mullins, founder and operator of Pleros. I work with small businesses across Australia from Melbourne.
The terms, plainly
Three months to start, then month to month. Every account stays in your name. You pay Google directly for your ads. There is no setup fee for Basic Management.