Know which numbers you can trust
I set up tracking for call taps and quote requests, then check the numbers against your actual enquiries. Analytics and Tracking is part of Basic Management.
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Numbers you can use
A page opening can be recorded as an enquiry. Phone calls may be tracked while forms are missed. I look at what your tracking actually counts and fix the gaps.
Website traffic recorded
Your website traffic recorded accurately and honestly, with tracking gaps made visible.
Enquiries checked against real records
Tracking checked against independent records, such as form entries, call logs or orders.
Business insights each month
An explanation of the findings and the work they point to, alongside your monthly performance report.
Your longer view kept in sight
Long-term growth strategy followed each quarter as part of your wider digital operation.
What I usually find
- A page opening recorded as an enquiry.
- Three tools counting the same visit in different ways.
- Phone calls tracked, but forms left out.
A click is only the beginning
A button click, a form entry and an order record describe different things. Useful reporting makes clear which event was counted and what can verify it.
The recorded event
What did the website tracking count?
The independent record
Is there a form entry, call log or order to check it against?
The remaining gap
What is still missing or unavailable for verification?
I don't count a button click as a customer. I check the numbers against your actual enquiries.
Know what the figures can support
How it worksYour monthly report explains which numbers I could check, what is missing and what needs work.
When I cannot prove it
If a number cannot be checked against something real, I say so in your report. If you change systems, I mark the change so you know which figures can be compared.
If another provider controls your tracking, I explain the finding to you so the work can be agreed.
